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GoDaddy Website Builder vs. Shopify for Online Stores

GoDaddy Website Builder vs. Shopify for Online Stores
GoDaddy Website Builder vs. Shopify for Online Stores

GoDaddy Website Builder vs. Shopify – they’re two of probably the most well-known manufacturers within the web site / eCommerce platform business, however how do they examine instantly to one another?

View Shopify’s Present Pricing & Plans

View GoDaddy’s Present Pricing & Plans

First, a little bit of background. Over the previous few years, on-line retailer prices have plummeted, and the know-how to get an internet site from concept to actuality has blossomed. Whether or not you’re utilizing a textual content editor and importing to the Amazon cloud, internet hosting your personal website powered by WordPress + WooCommerce or utilizing a drag and drop on-line retailer builder, there’s by no means been a neater time to create a web-based retailer.

All-inclusive eCommerce builders have been notably fascinating. Corporations like GoDaddy, Squarespace, Weebly, Wix, Shopify, and BigCommerce – to not point out platforms like Etsy, eBay, and Amazon – have introduced eCommerce to everybody no matter their coding expertise.

On the broad spectrum of eCommerce retailer constructing options, all of them stay on the top that’s all-inclusive and supplies every part it is advisable to get began and develop your web site.

That’s in distinction to options the place you purchase, set up, and handle all of the “pieces” of your web site individually. Whereas that’s not a very good or dangerous factor, it’s one thing to concentrate on once you’re selecting one in every of them as an answer because it impacts your web site each lengthy and brief time period.

Within the long-term, it impacts your versatility, performance, and, in fact, your model. Within the brief time period, it may definitely add/take away a number of complications. That stated, identical to selecting a bodily home or workplace, there isn’t any such factor as an absolute “best” or “top” selection. There’s solely the proper selection relative to your objectives, expertise, and circumstances.

Utilizing an internet retailer builder is like leasing and customizing an house in a very stylish improvement as an alternative of shopping for and proudly owning your personal home. You’re nonetheless answerable for decor, cleansing, and all the things living-wise – however you allow the development, plumbing, safety, and infrastructure to the property proprietor. That time is vital as a result of there’s often a direct tradeoff between comfort and management.

Ecommerce Real Estate Tradeoffs

Shopify, GoDaddy’s builder, and different choices like Weebly as a gaggle compete with choices like WordPress (which offers the free software program to construct an internet site that you simply personal & management – see my WordPress setup information right here) all the best way to choices like typing precise HTML code right into a textual content file.

There are three final prefaces to straighten out.

First, is that GoDaddy is an all-around hosted web site builder with eCommerce functionality.

Second, Shopify, in distinction, is strictly a hosted eCommerce platform. This focus places GoDaddy Website Builder behind as a complicated software and Shopify behind as a super-easy-to-use software. With their respective free trials, you possibly can shortly see the variations.

Third, GoDaddy additionally gives internet hosting with out the builder the place you’ll be able to set up WooCommerce, Magento or different self-hosted eCommerce software program. On this comparability, we’ll take a look at GoDaddy’s Builder product particularly. You will discover GoDaddy internet hosting options right here.

Make sense? Superior – let’s dive into the comparability.

Skip to the Conclusion & Subsequent Steps

Aspect observe – if you need this comparability in a BuzzFeed-style quiz, you’ll be able to take my on-line retailer builder quiz right here…

You may as well take a look at my posts on –

In any other case, we’ll look particularly at pricing, onboarding/consumer expertise, design options, technical options, eCommerce options, advertising options, and buyer help.

Disclosure – I obtain referral charges from all the businesses talked about on this submit. My opinions & analysis are based mostly on my skilled experiences as both a paying buyer or advisor to a paying buyer.


Evaluating pricing between Shopify and GoDaddy Website Builder is hard as a result of they’ve two very totally different merchandise. This comes from the truth that Shopify focuses on *solely* on-line retailer house owners whereas GoDaddy markets to everybody.

The brief model is that Shopify’s Primary tier is a little more costly than GoDaddy’s Website Builder Online Retailer tier at $29/mo.

Shopify Pricing

GoDaddy Website Builder Pricing


That stated – Shopify presents many extra options on their least expensive plan than GoDaddy does on their costliest. And that doesn’t even point out that Shopify has further tiers with much more options for superior shops.

See Shopify’s Plans right here.

See GoDaddy’s Website Builder Online Retailer Plan right here.

Pricing is admittedly apples and oranges – or quite like evaluating the pricing of a motorbike vs. an SUV.

Positive, the motorbike is less expensive and it will get you from A to B…however it’s a completely totally different factor altogether.

All of it actually comes right down to what you want for your undertaking – two wheels that may get you the place you could go or a car that has loads of room together with numerous options. So let’s take a look at different variations.

Apart – for those who’re curious, Shopify’s $9/mo Lite plan isn’t relevant because it’s extra of a listing/funds software program than a web-based retailer builder software program. You possibly can add merchandise, handle them, and settle for funds, however you’ll be able to solely promote them by way of different platforms reminiscent of a Fb plugin or a button on an present web site.

Shopify Lite

With pricing, GoDaddy’s Website Builder is certainly cheaper. And if it meets your objectives, then that may completely be crucial merchandise. However pricing isn’t the one consideration for everybody. You’re in all probability taking a look at general worth – so let’s flip to some different issues.

Onboarding & Consumer Expertise

Regardless of how intuitive and easy a bit of know-how is, there’s all the time that second of “what am I looking at and what do I do now?”

Onboarding is the method of guiding you previous that time. In principle, an enormous promoting level of on-line web site/retailer builders is that they’ve a near-zero studying curve. They’ve an easy course of from web site idea to web site actuality.

Consumer expertise is how your buyer understand your product day in and day trip – is it intuitive and easy?

On this level, GoDaddy’s Website Builder and Shopify each do properly however in several methods.

Shopify has a fast path from free trial signup to website launch. They’ve guided excursions and a really simple setup. Additionally they have buyer help outreach targeted on getting you up and operating shortly.

Shopify Backend

Nevertheless, Shopify additionally has many extra options, apps, and technical choices obtainable that may current a problem. Probably the most daunting hurdle is linking your area identify to your retailer. It’s not troublesome however is daunting on the point out of “setting your CNAME” (in all equity, you don’t should direct your area if you are going to buy by way of Shopify for a bit extra per yr than by way of a third get together).

Since Shopify features as a platform for funds, offline stock and extra – their web site retailer setup is definitely on the second menu of their foremost dashboard fairly than entrance and middle.

GoDaddy has a ridiculously quick signup to reside website course of. They’ve intuitive movement, plus they’ve built-in lots of their different providers (like domains), so there’s simplicity there.

GoDaddy Builder Integration

That stated, a part of the rationale that GoDaddy is so easy is that it’s so restricted. It doesn’t have many templates or options to type by means of. It’s principally “add your product, add your domain, add your payment gateway…and publish!” sort setup.

I might not rule both supplier out on onboarding/consumer expertise. However their variations are type of like a restaurant with a waiter (Shopify) vs. a quick meals restaurant with a menu above the cashier (GoDaddy).

If you would like extra assist and extra customization, then Shopify is your selection. If you wish to shortly see and order from the options, then GoDaddy is much less daunting, but in addition extra limiting.

Design Options

A part of the general worth of web site builders is straightforward, simple design – no net designers essential. You select well-made templates and customised them to your match.

However good design is tough. And it issues – so much. Lots of people can spot a very good wanting web site however have a more durable time determining methods to get there. Utilizing a template for a basis after which customizing it’s a good method to get the location you need with out paying for a customized design.

Each Shopify and GoDaddy use templates (aka “themes”) for design. However they’re very totally different in customization choices.

GoDaddy has many pre-filled templates for each web site conceivable.

GoDaddy Builder Onboarding

However – they’re fairly locked down for modifying. There isn’t a drag and drop. There isn’t a HTML/CSS modifying. There’s little or no modifying to be accomplished in any respect. Your photographs and content material are the one factor you need to work with.

Design Options


Shopify doesn’t mix design and content material. They’ve pre-built templates however your web page template needs to be edited by way of CSS or their proprietary Liquid HTML modifying software.

Nevertheless, since you’ll be able to edit HTML/CSS with Shopify, you’ll be able to construct any design potential. There are few, if any, limits to any design that you simply see on the Web. Moreover, Shopify has a drag and drop template editor to vary your format and template inside some limits.

Shopify Drag Drop

Utilizing themes & pre-packaged theme information permits anybody to decide on and use a ravishing net design that may be edited in case you are snug with HTML/CSS.

Briefly, GoDaddy goes for ease of use & comfort with design options. Shopify goes for full customization choices whereas sustaining some ease of use.

Ecommerce Options

Absolutely the core options of an eCommerce retailer are a

  • product database
  • purchasing cart
  • checkout web page
  • cost processor
  • order database

That’s it.

However, particularly in 2017, there’s a *lot* greater than can (and will) go into an eCommerce retailer. There’s all the things from promoting by way of Fb Messenger to syncing with Amazon FBA to integrating with eBay to analyzing Pinterest tendencies – to not point out options for executing on advertising fundamentals.

Even for promoting merchandise, there’s promoting by way of Buyable Pins, Google Service provider, Twitter playing cards, and extra. There’s remarketing and there are coupon codes. There’s A/B testing. There’s stock synchronization with distributors like AliExpress. And there’s order synchronization with shippers like UPS and USPS.

And that’s all a drop within the bucket to what’s potential.

Clearly, not each retailer wants each function. In case you are making an attempt to promote a pair T-shirts or a pair specialty merchandise – you definitely don’t want all of them. However if you wish to develop and broaden, you’ll have to maintain your choices open.

On uncooked ecommerce options, Shopify wins palms down. GoDaddy does make it easy to promote your product. GoDaddy has the core options wanted, however nothing to construct a quickly rising retailer.

Shopify not solely has extra options instantly built-in into their platform, however additionally they have a well-established app retailer that features free and paid apps to increase your retailer with each function you can probably want.

Shopify Integrations

That stated, this part is a bit unfair to GoDaddy, as a result of, once more, they’re a common web site builder that features eCommerce. Shopify is strictly an eCommerce platform.

If Shopify didn’t “win” on eCommerce options it will be a shock. Technically, GoDaddy competes extra with Wix & Weebly than with Shopify or BigCommerce.

In truth, this assessment is remarkably just like my comparability between Shopify vs. Wix – Wix, as an internet site builder first, has almost the very same points (although with totally different particulars) as GoDaddy.

Briefly – for those who solely want core eCommerce options built-in in a easy, simple method, then GoDaddy is nice. In case you really need a full suite of eCommerce options to develop, then Shopify is hands-down higher.

Technical Options

Technical options are all the online improvement greatest practices that don’t actually “matter”…till they matter so much. I’m speaking about producing clear URLs, editable metadata, permitting page-level redirects, and so on.

On this level, Shopify does very nicely – and never simply in comparison with GoDaddy, however in comparison with any hosted platform.

Historically, hosted platforms have introduced a danger for net designers, builders, and entrepreneurs who needed to work on the technical features of the location.

What actually sells Shopify to many skeptics of hosted platforms is that they really maintain the technical options properly. You continue to don’t have FTP entry to your server, however you do have entry to vary issues by way of their Liquid editor.

However Shopify doesn’t simply have a strong technical basis, additionally they do lots to remain on the leading edge. They pay a bounty for bugs and safety exploits. They will roll out modifications like international SSL to all shops shortly.

Lastly, Shopify has an open & actively maintained API that GoDaddy doesn’t have. APIs are a really superior function which are often ignored by typical retailer house owners. However the availability of an API has massive implications – consider it as a standard language that permits any piece of software program to “talk” to another software program. It signifies that in case you begin rising and need customized options – you are able to do that. A developer can construct a customized software to hyperlink any software program to your Shopify retailer.

GoDaddy has no FTP entry in any respect and has no approach to edit the technical parts of their website – together with issues as primary as knowledge gathering or retargeting or superior analytics.

Each GoDaddy and Shopify have inherent limitations as hosted platforms, however Shopify does much more to remove the weaknesses and capitalize on strengths as a hosted platform.

Advertising Options

In Area of Goals, Kevin Costner’s character says “if you build it, they will come.” Sadly, that isn’t true for web sites. Like all enterprise, you must actively promote and market your on-line retailer for anybody to point out up.

Advertising options like customized metadata, open graph info, Schema markups, e-mail signups, share buttons, touchdown pages, and so forth all make advertising your website quite a bit simpler.

However like design & eCommerce options, there’s actually no comparability. For an eCommerce retailer proprietor, Shopify has many extra (and better high quality) built-in options plus a greater, extra developed app retailer.

GoDaddy has some built-in options, however many are merely used as an upsell – or don’t present retailer house owners what they really want.

For instance, their search engine optimization function set offers (seemingly) good path on writing title tags.

GoDaddy Builder SEO

However then misleads clients on what really issues for search engine optimization (like having a great key phrase technique, writing good content material, and determining what subjects truly result in gross sales). The emphasis is on the outdated notion of “keyword rankings.”

And the software makes ensures that merely can’t be met with out an precise eCommerce technique.

All that to say – utilizing GoDaddy won’t harm your advertising efforts, however it can definitely cap them in the event you give attention to digital advertising. In case your retailer depends on offline or different advertising strategies – then this won’t be a problem. However – it’s one thing to concentrate on.

Help & Service

Buyer help and repair are troublesome to guage. Like I’ve stated in most of my evaluations, a single buyer can by no means actually know in the event that they occurred upon a disgruntled rookie or if the corporate is basically that dangerous.

That stated, there are methods to take a look at an organization’s funding in each buyer providers and help.

For GoDaddy vs. Shopify, I feel the clear “winner” is Shopify. Shopify not solely offers extra channels for customer support (telephone, chat, e mail, boards, social media, and so forth), additionally they have an extremely in depth assist middle.

The assistance middle not solely tackles technical points, it additionally tackles buyer success points (aka issues with making a living).

GoDaddy has telephone help and different help channels, however their channels, whereas useful, are sometimes alternatives for upselling.

Comparability Conclusion

So GoDaddy Website Builder vs. Shopify – which one is a greater match for your undertaking?

In the event you plan on operating a rising eCommerce retailer and need all of the options potential, then you need to go attempt Shopify. There’s actually no comparability.

Go attempt Shopify for free right here.

If you would like a easy retailer with strong templates, then GoDaddy could be an excellent match. That stated, in my expertise with different on-line retailer builders, I feel there are higher choices. I’d advocate taking my on-line retailer builder quiz to seek out one of the best match.

Additionally – bookmark my submit on creating an eCommerce advertising technique right here.

Good luck!